This Privacy Policy explains how Awareness AI Lab collects, uses, stores, and protects personal data when users:

• visit www.awareness-ai-lab.com;

• visit landing pages, sales pages, or checkout pages hosted or managed through Systeme.io;

• purchase digital products;

• receive transactional emails;

• contact Awareness AI Lab.

Awareness AI Lab offers digital products relating to self-reflection, personal growth, journaling, numerology, astrology, tarot, archetypes, and artificial intelligence.

1. Data Controller

The Data Controller is:

Luca Toma
Self-employed professional operating under the brand Awareness AI Lab
VAT No.: 05301570759
Website: www.awareness-ai-lab.com
Email: info@awareness-ai-lab.com
Address: Largo P. Nenni 6, 73024 Maglie (LE), Italy

The Data Controller is established in Italy.

Privacy questions and requests may be sent to: info@awareness-ai-lab.com

2. Data Provided by Users

When a user purchases a product, completes a checkout form, or contacts Awareness AI Lab, the following personal data may be collected:

• first name;

• last name;

• email address;

• billing information, where required;

• order information;

• information voluntarily included in emails or support requests.

Awareness AI Lab does not currently require the creation of a personal account or member profile.

3. Purchase and Payment Data

Purchase-related information may include:

• the product purchased;

• purchase date and time;

• amount and currency;

• payment method;

• payment or transaction status;

• refund, dispute, and customer-support information.

Awareness AI Lab does not directly collect or store complete payment-card details.

Payments are processed by providers such as Stripe and PayPal according to their own terms and privacy policies.

4. Technical and Browsing Data

When users visit the website or funnel pages, certain technical information may be collected automatically, including:

• IP address;

• browser type;

• device and operating-system information;

• pages visited;

• date and time of visits;

• referring page or advertising source;

• cookies and online identifiers;

• page-view and conversion events, where tracking technologies such as Meta Pixel have been installed and configured.

5. Purposes and Legal Bases of Processing

Personal data may be processed to:

• manage orders and payments;

• deliver purchased digital products;

• send communications relating to an order;

• provide customer support and manage refunds or disputes;

• comply with tax, accounting, and legal obligations applicable to Awareness AI Lab;

• protect the website, prevent fraud, and protect the legal rights of Awareness AI Lab;

• measure website and advertising campaign performance where analytics or tracking tools are used.

The legal bases for processing are:

• the performance of the online sales contract, for managing the purchase, payment, delivery of the product, and support relating to the order;

• compliance with legal obligations applicable to Awareness AI Lab, including tax and accounting obligations;

• the legitimate interests of Awareness AI Lab in maintaining website security, preventing fraud, and protecting its legal rights, provided that such interests are not overridden by the rights and freedoms of users.

6. Data Required for Purchases

The personal data requested during checkout is necessary to process payment, identify the purchaser, deliver the digital product, provide support, and comply with applicable legal obligations.

If the required information is not provided, Awareness AI Lab may be unable to complete the purchase or deliver the product.

Information voluntarily included in emails or support requests is optional. However, insufficient information may prevent Awareness AI Lab from resolving the request.

7. Purchases and Digital Delivery

Products may include ebooks, workbooks, PDF guides, audio meditations, AI prompts, journaling materials, and other digital products.

After purchase, products are generally delivered through:

• an automated email;

• a confirmation page;

• a download or access link;

• a Google Drive link;

• another digital delivery method described during checkout.

Users are encouraged to download and securely save the purchased files on their own device as soon as they receive them.

8. Transactional and Promotional Emails

Transactional emails may include:

• purchase confirmations;

• download or access links;

• technical-support communications;

• important information concerning an order;

• necessary information relating to product access or delivery.

These communications are necessary to manage the purchase and deliver the digital product.

Promotional emails will be sent only where permitted by applicable law.

Where promotional emails are sent, users may unsubscribe through the link included in the message or by contacting: info@awareness-ai-lab.com

9. Cookies, Meta Pixel, and Similar Technologies

The website and funnel pages may use cookies and similar technologies necessary for the operation and security of the website, the checkout process, payment processing, and the delivery of purchased digital products.

Where installed and configured, Meta Pixel may collect technical information and information about visits and conversion events in order to measure the performance of Meta advertising campaigns.

Information collected through Meta Pixel may be transmitted to and processed by Meta Platforms in accordance with its own privacy terms.

Further information is available in the Cookie Policy.

10. Recipients and Third-Party Service Providers

Personal data may be shared, where necessary, with:

• Systeme.io, for hosting the funnel pages and managing orders and purchase-related communications;

• Stripe and PayPal, where used to process payments;

• Google Drive, where used to host or provide access to purchased digital products;

• Meta Platforms, where Meta Pixel is used to measure visits, conversions, and advertising campaign performance;

• public authorities or other parties where disclosure is required by law.

These recipients process personal data according to the services they provide and their own legal and contractual obligations.

Awareness AI Lab does not sell users’ personal data to third parties.

11. International Data Transfers

Some service providers used by Awareness AI Lab may process personal data outside Italy or outside the European Economic Area.

Where required by applicable data-protection law, such transfers are carried out on the basis of an adequacy decision, appropriate contractual safeguards, or another lawful transfer mechanism used by the relevant service provider.

Further information may be requested by contacting: info@awareness-ai-lab.com

12. External Artificial Intelligence Tools

Awareness AI Lab products may include prompts or instructions for using third-party artificial intelligence tools.

Awareness AI Lab does not automatically receive or store personal information, reflections, birth information, prompts, or AI outputs entered by users into an external AI platform, unless users voluntarily send that information to Awareness AI Lab.

Users should review the privacy policies of the AI services they choose to use.

Users should avoid entering confidential information, sensitive personal data, or third-party personal data unless they are legally entitled and willing to disclose it.

13. Reviews and Testimonials

Users may voluntarily provide feedback, reviews, or testimonials.

Names, photographs, personal stories, or other identifying information will be published only with the user’s permission.

Users may request the removal or modification of a published testimonial by contacting: info@awareness-ai-lab.com

14. Data Retention

Personal data is retained only for as long as necessary for the purposes described in this Privacy Policy.

Order, payment, tax, and accounting information is retained for the period required by applicable law.

Purchase-related and customer-support communications may be retained for as long as reasonably necessary to manage the order, resolve disputes, and protect the legal rights of Awareness AI Lab.

Technical, cookie, and advertising data may be retained for the periods established by the platforms and service providers through which they are collected.

When personal data is no longer necessary, it is deleted or anonymised, unless further retention is required by law or necessary for the establishment, exercise, or defence of legal claims.

15. Data Security

Awareness AI Lab uses reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, alteration, loss, or disclosure.

No online system, website, or electronic transmission method can be guaranteed to be completely secure.

16. User Rights

Subject to applicable data-protection law, users may have the right to:

• access their personal data;

• request the correction of inaccurate or incomplete data;

• request deletion or restriction of processing;

• object to processing based on legitimate interests;

• request data portability, where applicable;

• lodge a complaint with a competent data-protection supervisory authority.

To exercise these rights or raise a privacy concern, users may contact: info@awareness-ai-lab.com

Awareness AI Lab may request reasonable information to verify the identity of the person making the request and will respond within the time limits required by applicable law.

Users are encouraged to contact Awareness AI Lab so that any privacy concern may be addressed directly. This does not affect their right to lodge a complaint with a competent data-protection supervisory authority.

17. Automated Decision-Making

Awareness AI Lab does not currently make decisions producing legal or similarly significant effects on users solely through automated processing.

Advertising platforms may perform profiling or automated audience selection under their own terms and legal responsibilities.

18. Children’s Privacy

Awareness AI Lab products and services are intended for individuals who are at least 18 years old.

Awareness AI Lab does not knowingly collect personal data from children.

If personal data relating to a child is identified, reasonable steps will be taken to delete it.

19. Third-Party Links

The website, emails, and digital products may contain links to third-party websites or services.

When users access those services, their personal data is processed according to the privacy policies of the relevant third parties.

20. Changes to This Privacy Policy

This Privacy Policy may be updated when necessary to reflect changes in legal requirements, services, or data-processing activities.

The updated version will be published on this page with a revised “Last updated” date.

Contact

For privacy questions, requests, or complaints, contact:

Luca Toma
Self-employed professional operating under the brand Awareness AI Lab
Website: www.awareness-ai-lab.com
Email: info@awareness-ai-lab.com
VAT No.: 05301570759
Address: Largo P. Nenni 6, 73024 Maglie (LE), Italy